![]() What’s more, she contributed to 33,900 mentions of Maybelline. Data from Brandwatch showed Hadid drove almost 15,000 Twitter mentions for Reebok (thanks to her collaboration with the brand) and 7,700 for Vogue (following her appearances), and Victoria Secret-for which she famously walks the runway-has been mentioned on the platform over 33,800 times. However, Hadid still lags behind the top performers Justin Bieber, which drove a 70 percent lift, and Kylie Jenner, at 52 percent. Thirty-six brands mentioned her in more than 200 posts, which generated a 46 percent lift in engagement compared to their average posts, according to the report. According to L2’s most recent fashion report, Hadid was the most ubiquitous celebrity mentioned by the brands its monitors. Hadid charges an estimated $300,000 per Instagram post, each of which typically results in a lot of eyeballs and strong social media engagement. “Gigi hops all around, and that’s why she’s relevant, but there’s already saturation,” she said “She’s had longevity in her career, and at the moment, she’s the hottest thing-but I don’t know how long or far that will take her.”Īt the end of the day, it comes down to dollars and whether her influence can sell products. She’s everywhere,” said Rene Gonzalez, the founder of modeling agency State Management, who formerly worked with Hadid at IMG Model Management. “I landed in Amsterdam, and there was a huge billboard for Gigi and Tommy. It’s on her Instagram, her stylist’s and makeup artist’s Instagrams, and suddenly it feels everywhere.” “But with social media, you see more because it’s not just in print magazines. “This is no different than what we’ve seen with other major models and celebrities,” said Karen Robinovitz, co-founder and chief creative officer of Digital Brand Architects, in regard to Hadid’s great success-she compared it to the careers of models including Kate Moss and Gisele Bündchen. Still, for models today, building a brand on social media is necessary for success, no matter how popular they may be. It’s worth noting that Hadid’s family is the public eye-her mother is former model and “Real Housewives of Beverly Hills” star Yolanda Hadid, and both of her siblings model-and that she dates former One Direction band member Zayn Malik, who boasts a huge social media following, as well. ![]() Hadid is one of social media’s biggest stars, with a social following of 26 million on Instagram, 3.6 million on Twitter and 3.8 million on Facebook-it’s no surprise brands, designers and magazines want to work with her. Hadid seems to be ever-present in the spotlight, thanks to social media, which has acted as a catalyst to building her personal brand. Oh, and she hosted this year’s American Music Awards. And that’s not to mention the multiple top designer runways she’s walked. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as ’s top model last year. There was no word on the repercussions for the woman, although from the happy look on her face, she checked an item off her bucket list.Gigi Hadid is the model of the moment, literally. ![]() As the prankster tried to pass the seasoned pro, Hadid stopped her in her tracks and escorted her off the runway.Īccording to Women's Wear Daily, the comedian had previously crashed another Paris fashion show earlier this week. She turned back and looked as though she would try and take another pass down the main aisle, when she was blocked by real model Gigi Hadid. S'Infiltre marched down the runway, seemingly hoping to fit right in with the others. She was dressed in a wide brimmed black hat and a tweed black and white suit that looked to be Chanel-inspired. Marie Benoliel, known as Marie S'Infiltre, jumped into the final procession of models along the catwalk on Tuesday. PARIS - A French comedian crashed the Chanel runway show at Paris Fashion Week - but Gigi Hadid put a stop to her high fashion prank. An uninvited guest crashed the finale of Chanel's Paris Show, only to be escorted off the runway by model Gigi Hadid.
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